• What Data Visualization Can Do for Your Jacksonville, IL Small Business

  • In today's technology-driven world, data is everything. Small businesses, in particular, can benefit from harnessing the power of data to inform their decisions and better understand their customers. Data visualization is a tool that can help small businesses do just that. This guide from the Jacksonville Area Chamber of Commerce will get you started.

    What's Data Visualization?

    Data visualization is the process of taking data and representing it in a graphical format. This can be as simple as a bar chart or as complex as an infographic. These tools make it easy to represent data in an accessible way.

    Data Visualization Can Help Improve Processes

    Data visualization can significantly benefit your business. This information can help you track progress toward goals. By presenting data visually, you can easily see how your business is performing against specific metrics. This information can be used to identify areas of improvement and make more informed decisions. 


    Additionally, data visualization can help you overcome biases and personal preferences when making decisions. It can be difficult to look at data objectively when you are invested in a certain outcome. However, data visualization tools make it easier to see the facts without letting emotions cloud your judgment.

    It's Great for Marketing

    Another area where data visualization can be beneficial is marketing. In today's competitive landscape, it is more important than ever to have a solid understanding of your target market. Data visualizations can help you segment your customers, understand their needs and wants, and track the success of your marketing campaigns. Additionally, visualizing data can help you tell a story with your marketing materials that will resonate with your audience and leave a lasting impression.


    You may be surprised to learn that you can directly use data visualizations in marketing efforts. For example, if you are launching a new product or service, you could create an infographic that highlights the key features of your offering. You could also use data visualizations on social media to tell customers about special promotions or drive website traffic back to your blog or website.

    Choose the Right Methods and Tools

    There are a few different types of data visualizations available, each with its own strengths and weaknesses. For instance, heat maps are great for visualizing patterns in data, but they don't provide much detail. On the other hand, line graphs are great for showing trends over time, but they can be difficult to interpret if there are a lot of data points.


    The best data visualization tool for you will depend on the specific needs of your business. However, some popular options include Tableau, Google Charts, and D3.js. These tools allow entrepreneurs to quickly create visuals that can help them make better decisions about their business.


    Sharing your data visualization results is simplified when you use PDF format. And with free online PDF tools, you can easily add a page to PDF documents or even make notations or comments. This is especially useful when you want to compile several charts or illustrations to present to your employees or stakeholders. In addition, PDFs can be easily viewed on any device, making them the perfect way to share data visualizations.

    Harness the Power of Your Data

    As a small business owner, it is important to understand the role that data plays in today's world. Data visualization is a useful tool that can help small businesses harness the power of data to better understand their customers and inform their decision-making processes. By using data visualizations and learning to report them through PDF editing tools, small businesses can improve their internal processes, marketing, and overall understanding of their target market.


    Access even more great resources to help your business grow and thrive in our community by joining the Jacksonville Area Chamber of Commerce.